WHY we’re here.
Today’s customer experience on marketplaces is lacking. It is not the experience that brands would like to deliver, nor the experience that customers are expecting from them. A brand’s superior products and the promise of a great buying experience gets diluted through the channel complexities that growing and multiplying marketplaces have created, as illustrated below:
When you leave it to the marketplace to represent your products, inefficient shipping, inconsistent fulfillment, dismal returns management negatively impact the outbound and reverse logistics experience. Low-volume, low-margin, low-service storefronts—whether they are legitimate operators or not, undercut the brand’s channel strategies, pricing controls and reputation.
An uncontrolled marketplace is a race to the bottom. Pricing standards, promotions, margins, profitability and sustainable outcomes are near impossible. Even worse, brands lose control over their catalog, content, and message. Way more important than achieving a one-time sale, the reputation of the brand gets misrepresented in the transaction and the opportunity for winning over loyal customers is forever lost.
It does not have to be that way.
WHAT we’re doing.
“What MarketNation does for brands is by far the most comprehensive and innovative approach I’ve seen to date for assuring marketplace success.”
—Jeremy King, former Chief Technology Officer, Walmart
D2C Made Easy enables Authenticity Always for consumers. Authenticity guaranteed. Authenticity delivered. Authenticity rewarded. This is what we do. We carry out the brand promise on marketplaces, including 3P products at the brand’s website.
We are a full-service D2C Marketplace Platform for brands and their distribution partners wanting to grow their marketplace presence. Based on a consignment-model, we provide a full suite of marketplace services for brands that want to deliver the best unified shopping experience across multiple marketplaces. MarketNation ensures the best branded customer experience over the lifetime of their purchase, on all marketplaces, even your own.
HOW we’re doing it.
MarketNation unique platform, software, and service stack enables us, on behalf of the brands, to safely control and coordinate content and products across the customer ownership experience. Fast delivery, unboxing, warranty, customer service, hassle-free returns are aligned with the brand’s specifications.
MarketNation proprietary Margin Maximizer™ smart system enables us to source the brand’s products at the best price across the brand’s distribution chain while managing in-season, end-of-life, end-of-quarter, overstocks, liquidation and manufacturer refurbished offers in partnership with the brands distribution and 3PL partners.
The +Marketplace Platform integrates with any distributor, In-house/3PL, digital asset, reverse logistics provider that a brand may select as part of their distribution chain. Current partner integrations include world-renowned D&H Distributing, Arvato Supply Chain Solutions, and Reconext (formerly Teleplan). Once integrated with a brand’s distribution chain infrastructure, the +Marketplace Platform comes with bundling and order splitting capabilities for physical and digital products within a single brand and even across multiple brands.