The Why

problem

Today's customer experience on marketplaces is lacking. It is not the experience that brands would like to deliver, nor the experience that customers are expecting from them.

A brand's superior products and the promise of a great buying experience gets diluted through the channel complexities that growing and multiplying marketplaces have created.

When you leave it to the marketplace to represent your products, inefficient shipping, inconsistent fulfillment, dismal returns management negatively impact the outbound and reverse logistics experience. Low-volume, low-margin, low-service storefronts - whether they are legitimate operators or not, undercut the brand's channel strategies, pricing controls and reputation.

An uncontrolled marketplace is a race to the bottom. Pricing standards, promotions, margins, profitability and sustainable outcomes are near impossible. Even worse, brands lose control over their catalog, content, and message. Way more important than achieving a one-time sale, the reputation of the brand gets misrepresented in the transaction and the opportunity for winning over loyal customers is forever lost.

It does not have to be that way.

solution

The What & How

“What MarketNation does for brands is by far the most comprehensive and innovative approach I've seen to date for assuring marketplace success.”—Jeremy King, former Chief Technology Officer, Walmart

MarketNation is a full-service agency for brands wanting to grow their marketplace presence. Based on a consignment-model, we provide end-to-end Merchant of Record and marketplace support services for brands that want to deliver the best unified shopping experience across multiple marketplaces.

MarketNation manages the brand's official storefronts and works collaboratively with their existing distribution partners and 3PL’s to deliver the best price, volume, and overall profitability to be found within this complex multi-channel environment.

MarketNation offers various fulfillment services for outbound and reverse logistics. This complete offering guarantees the integrity of brand-certified new and refurbished products, while enabling both physical and digital bundles, within the brand, and across brands.

In sum, MarketNation ensures the best branded customer experience over the lifetime of their purchase.

MarketNation leadership and executive team has the most seasoned marketplace leaders in the industry. Its staff is made of recognized subject matter experts; this enables us to provide the best unified storefront management experience, from set-up to day-to-day operations, across multiple marketplaces and storefronts.

MarketNation's unique software and service stack enables us, on behalf of the brands, to safely control and coordinate content and products across the customer ownership experience. Fast delivery, unboxing, warranty, customer service, hassle-free returns are aligned with the brands' specifications.

MarketNation proprietary Margin Maximizer smart system enables us to source the brand’s products at the best price across the supplier base while managing in-season, end-of-life, end-of-quarter, overstocks, liquidation and manufacturer refurbished offers in partnership with the brands distribution and 3PL partners.

MarketNation's partnership with Kadro Solutions enables our Head Merchants to guarantee brands with a multi-channel Marketplace Manager solution that's second to none; enabling the most sophisticated multi-sourcing capabilities in the world, while managing a brand's Master Catalog across all selected marketplace storefronts and platforms.

MarketNation partners with world-renown Arvato Supply Chain Management to deliver "Fulfillment by Arvato" across all marketplaces. Using Arvato’s RED Digital Warehouse, it enables bundling and order splitting of physical and digital products within one brand, and across multiple brands.

The Team

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Steve Dueck

MarketNation
Founder & CEO

Shervin Moghaddam

MarketNation
Chief Product Officer & Founding Partner

James Barrese

Strategic Technology Board Advisor
Former Chief Technology Officer, PayPal

Michael Konopka

Board Advisor
Arvato : VP of Digital & Key Accounts

Scott VandeLinde

Board Advisor
Kadro Solutions : CIO & Co-founder

Rick Johnson

Board Advisor
Kadro Solutions : President, CEO & Co-founder

Arvato

Arvato Supply Chain Solutions is an innovative and international leading service provider in the field of e-commerce and supply chain management. Partners come together with industry specialists in the fields of Telecommunication, Hightech & Entertainment, Automotive, Bank, Insurance, Healthcare, Consumer Products and Publisher.

Kadro Solutions

We continually explore new initiatives and ideas with our customers through our core service areas in eCommerce, Mobile, Custom Web Applications and Systems Integration. Our staff provides experience in the full life cycle of software development, including business requirements analysis, software database design and architecture, quality assurance and testing, and configuration management and support.

Ingram Labs

Ingram Labs is a collective of design thinkers. For more than 25 years, we've served the strategic design needs of startups to world-class enterprises across industries such as entertainment, education, aerospace, technology, behavior sciences, and healthcare.