What is the +Marketplace Platform for brands?

The +Marketplace Platform for brands is your solution for marketplace success. For a low fixed fee, brands get everything they need for embracing D2C as an additional channel strategy for today’s unique business demands and opportunities.

We enable brands and their distribution partners to utilize a smart Direct-to-Consumer platform for making their products available on centralized traditional marketplaces as well as distributed brand marketplaces.

The +Marketplace Platform for brands removes the complexity of D2C selling, especially for attaching digital products as well as creating brand-to-brand physical and digital bundles. It provides brands with the opportunity to connect products in known distribution channels with consumers across multiple marketplaces while providing much needed product assurance and innovative incremental value options to those consumers.

 By providing Merchant-of-Record and Seller-of-Record services and also taking care of the brand’s end-to-end customer service and returns support needs, MarketNation has designed the first brand-centric +Marketplace Platform which restores the brand’s control over every part of the consumer experience.

The +Marketplace Platform for brands is specifically designed for: 

  • Brand-to-Brand Physical + Digital Bundling
  • National Promotion
  • New Product Introduction
  • A Stock and B Stock
  • Refurbished/Reconditioned/Re-certified
  • EOL & Pre-Liquidation

The +Marketplace Platform for brands includes:

  • Data aggregation across a brand’s distribution chain
  • APIs for logistics, channel partners and marketplaces
  • Portals and dashboards
  • Rules & smart tools with built-in marketplace optimization
  • Database and catalog management


Three engagement levels enable brands to select their growth objectives: 

Brands enable incremental sales, controlled by the brand across all the marketplaces of their choice, managed by their distribution partner.

Brands enable incremental sales, controlled by the brand across all the marketplaces of their choice, from all known partners and fulfillment channels with direct access to the platform, for comprehensive channel management.

Brands enable incremental sales, simultaneously leveraging 1P and 3P opportunities across all the marketplaces of their choice, at their own website and other authenticated brand websites.